{"id":4116,"date":"2023-10-02T22:38:04","date_gmt":"2023-10-03T03:38:04","guid":{"rendered":"https:\/\/lhramericas.com\/?p=4116"},"modified":"2023-10-02T22:38:04","modified_gmt":"2023-10-03T03:38:04","slug":"tan-grande-y-tan-pesado-que-es-imposible-de-ignorar-en-las-empresas-big-data-y-su-impacto-en-la-gestion-del-talento-humano","status":"publish","type":"post","link":"https:\/\/lhramericas.com\/en\/so-big-and-so-heavy-that-it-is-impossible-to-ignore-big-data-in-companies-and-its-impact-on-human-talent-management\/","title":{"rendered":"So big and so heavy that it is impossible to ignore in companies: BIG DATA AND ITS IMPACT ON HUMAN TALENT MANAGEMENT"},"content":{"rendered":"

So big and so heavy that it is impossible to ignore in companies: BIG DATA AND ITS IMPACT ON HUMAN TALENT MANAGEMENT<\/strong><\/h2>\n\n\n\n

Big Data<\/strong> and the Data Driving <\/strong>They are concepts that seem to be everywhere, and they are so strategic today that it seems impossible for companies to ignore them even if they want to; But what are they? How can they be implemented in personnel management? And what benefits can they bring to our organizations? It is part of what we will explore together today.<\/p>\n\n\n\n

The world is changing and digitizing rapidly, and data has become an invaluable asset for all industries.<\/p>\n\n\n\n

\u201cThe world is being reshaped by the convergence of social, mobile, iCloud, Big Data, community and other powerful forces. The combination of these technologies opens up an incredible opportunity to connect everything together in a new way and is radically transforming the way we live and work\u2026<\/em>\u201d<\/p>\n\n\n\n

This is not what we say, it is said by Marc Benioff, one of the most recognized managers of recent times, pioneer of cloud computing, president, CEO and co-founder of Salesforce and.<\/p>\n\n\n\n

The total data that is created, captured, copied and consumed worldwide is 97 zettabytes, a number that is projected to grow to 181 zettabytes by 2025.<\/strong><\/p>\n\n\n\n

And according to a report from the specialized portal Merca2.0, it is estimated that Latin America's GDP will grow by 5.4 percent by 2030, due to Artificial Intelligence; the most important key to managing the large volumes of data generated by humanity.<\/p>\n\n\n\n

But how is all this data impacting the people management industry in organizations?\u00a0<\/strong><\/h2>\n\n\n\n

The term \u201cbig data\u201d encompasses data that contains greater variety, is presented in increasing volumes and at a higher speed.<\/p>\n\n\n\n

Data driven, then, is related to the approach, methodology and vision that aims to establish a decision-making process and development of business strategies based on the collection, analysis and interpretation of these large volumes of data generated by the organization or obtained online.<\/p>\n\n\n\n

The area of people management is one of the areas that can benefit the most from the implementation of Big Data in companies, making it possible to manage talent at such high and specific levels as desired.<\/strong><\/p>\n\n\n\n

Through the development of predictive models, the responsible units can structure and give value to the information, so that it is possible to project, predict or create new policies and results for talent management.<\/p>\n\n\n\n

In other words, the storage and analysis of data allows us to predict turnover rates<\/span>, absenteeism from work, sick leave due to stress, improving candidate experience<\/span> and employees, automates tasks, simplifies processes, manages important information flows and enhances innovation. <\/strong><\/p>\n\n\n\n

It even accelerates the predictions of practically any variable that is decisive for the good performance of the company by 15 to 100 times.<\/strong><\/p>\n\n\n\n

While it is true that the larger its database, the more opportunities and variables a company can begin to measure, compare and predict; It is also true that having the data is not enough.<\/p>\n\n\n\n

For big data to be useful, you need to understand it, and adopting this management approach still faces some challenges in this regard, such as:<\/p>\n\n\n\n