{"id":2394,"date":"2023-06-09T13:15:42","date_gmt":"2023-06-09T18:15:42","guid":{"rendered":"https:\/\/lhramericas.com\/?p=2394"},"modified":"2023-06-27T11:18:06","modified_gmt":"2023-06-27T16:18:06","slug":"la-guia-definitiva-para-convertirte-en-la-vaca-purpura-del-reclutamiento-segun-la-filosofia-de-seth-godin","status":"publish","type":"post","link":"https:\/\/lhramericas.com\/en\/the-definitive-guide-to-become-the-purple-cow-of-recruitment-according-to-seth-godin-philosophy\/","title":{"rendered":"The Ultimate Guide to Becoming the Purple Cow of Recruitment, According to Seth Godin's Philosophy"},"content":{"rendered":"
How are cows, the color purple, and recruitment related? <\/p>\n\n\n\n
In this article we will tell you about it and we will tell you how you can adapt this peculiar philosophy to your talent attraction strategy<\/mark><\/strong>, leaning on your employer brand. <\/mark><\/strong><\/p>\n\n\n\n According to the marketing guru, Seth Godin<\/mark><\/strong>, brands can become \u201cpurple cows\u201d<\/em><\/strong>, attracting attention in a resounding way, differentiating themselves from the rest of the market, with what they do and transmit. <\/p>\n\n\n\n In this way, people have no choice but to turn to look at them, just as they would if they suddenly bumped into a purple cow on the road. <\/p>\n\n\n\n For Godin, the new P when it comes to marketing, corresponds to the word "Purple"<\/strong>, which relates it to the art of taking risks and building something extraordinary, out of the ordinary, that stands out above everything already known. <\/p>\n\n\n\n As explained in his book "The Purple Cow"<\/mark><\/em><\/strong>, brands must bet on differentiation and transformation if they want to survive the new behavior of consumers. <\/p>\n\n\n\n In terms of recruitment<\/mark>you have in your hands one employer brand<\/mark> that must be differentiated and a new generation of candidates<\/mark> who want to be surprised. <\/strong><\/p>\n\n\n\n If we go by the metaphor of Seth Godin<\/mark><\/strong>In a world full of brown cows, with the same pattern of boring and simple spots, a purple cow steals the attention of any viewer. <\/p>\n\n\n\n So the first step is to differentiate yourself by creating something so out of the ordinary that everyone is dying to be a part of it. <\/strong><\/p>\n\n\n\n A great example are the startups<\/strong>, who use very innovative concepts as their differential factor and present themselves as the owners of a new product that is going to change the world, so their candidate person<\/mark><\/strong> stands out for that desire to be the first to be part of something great, the pioneers of the new great idea that will impact the course of humanity. <\/p>\n\n\n\n These candidates dream of saying: \u201cI was part of the team that developed this great project\u201d<\/em><\/strong>, so they could easily fit the profile of \u201cinnovative\u201d<\/strong> and \u201cearly adopters\u201d<\/strong>, according to Geoff Moore's idea diffusion curve. <\/mark><\/strong><\/p>\n\n\n\nWhat is the meaning of the purple cow?<\/h2>\n\n\n\n
How can you adapt the purple cow philosophy to your talent attraction strategies?<\/h2>\n\n\n\n
Differentiate yourself from the rest<\/h4>\n\n\n\n